Men Are From New Jersey,
Women From California...
What catches the eye of men and women online is very different. A study at the University of Glamorgan in the United Kingdom found that the sexes reacted very differently when surfing the Internet. In fact, what men found appealing had the opposite effect on women.
For instance, the study showed that males preferred the use of straight lines to rounded, liked fewer colors in the typeface
and background, and favored more formal typography. They also preferred the use of formal or expert language and fewer abbreviations. The preferences of the women were virtually the opposite. The study also revealed that each gender generally preferred websites designed by their own sex.
A follow-up review of 32 higher education institution websites found that 94 percent had a masculine orientation and just 2 percent followed the female preferences. All of the institutions had approximately 50 percent male/female student populations.
In addition, the research found that a man or a predominantly male team built about 75 percent of the websites reviewed, and a woman or a female team designed only 7 percent of the sites. The remaining sites were designed by mixed gender teams.
"The statistics are complicated, but there is no doubt about the strength of men and women's preference for sites produced by people of their own sex," said University of Glamorgan statistician and co-researcher Rod Gunn.
No one should be surprised that there are differences between men and women. The key is to consider those gender differences and preferences when designing your website and creating your marketing. Equally important, too many credit unions do not target the needs of women or their unique life events.
Source: TechWeb News, Boston University