Savvy Boomers Age 55+ Continued... Page 3

live longer, and that they often control the money or influence virtually every household purchase. In fact, you can’t go wrong if you market to women rather than men. They are more influential in health, home and travel than at any other time in our nation’s history.

 

And finally, although most companies feel, and it is a feeling, that targeting younger demographics is more important, that strategy is changing. Older consumers just have too much buying power to ignore.

 

Source: Center for Media Research, Medina Associates, Callahan & Associates.