Maximize Your Email
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need email doesn't maximum of four small surveys a year is recommended. A request for feedback can be included at the bottom of every email you send.
Emails To Remind: it's obvious. Reminder emails are used to advise members of policy or procedural changes, new hours of operation, special events, a happy birthday, the coming end to a promotion, etc. Always be sure the information has value, plus see that email subscribers get the information first, before it is released to your general membership. One day is the recommended minimum, This exclusivity is one of the email opt-in advantages you should promote.
Emails To Inform: An email to inform can include a brief educational article or introduction to a an article on your website. It can be completely educational or tied to a credit union product or service. This is a soft-sell approach. A simple “contact the credit union for more information” or a “visit our website” prompt is all you need. Never oversell. The key is to provide quality information. You can also set a deadline to reply (when appropriate).
Emails To Get Action: Emails to get action are comprehensive loan or service offers that can include a special email-only incentive. This is an advertisement. It should look like one and work like one. Always tell the member exactly and simply what they need to do to take advantage of the savings and/or service(s), and set a deadline to reply. You can also make this a special email-only opportunity. An action email can also be used to reinforce a promotion or campaign.
What Should Today's Email Look Like?
Email has come a long way from simple text. In additon to a strong subject line and headline to demand attention and interest, make the design colorful and appealing to the eye. However, there are specific marketing situations when a simple text-email with minimal graphics is more effective.
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